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Marketing videos have revolutionized the way companies engage with their customers. There are two important steps when considering marketing videos:

  • Production of the content
  • The application of the video as a marketing tool.

To really take advantage of marketing videos you should have some clear objectives and a strategy for both. From video banners, video case-studies and viral marketing, there are many approaches and different benefits to be had.

How can I use marketing video?

  • Link to your online video marketing asset in an e-marketing campaign.
  • Speed and engagement: Get across your key marketing messages quickly
  • Improve SEO for your site/content. Google recognizes and values video content!