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Commercial is a medium to persuade the audience so as to convert them into consumers. It can promote products or services using the entertainment media in the best effective and interesting way. The TV commercial is generally considered the most effective mass-market advertising format. Many television advertisements feature catchy jingles (songs or melodies) or catch-phrases (slogans) that generate sustained ideas, which may remain in the minds of television viewers long after the span of the advertising campaign.

 

The Internet has become an ongoing emerging source that tends to expand more and more. Social media has become a platform that is easily accessible to anyone with internet access. Social network advertising is a form of online advertising that focuses on social networking sites. It will revolutionize the online advertising market. One of the major benefits of advertising on a social networking site is that advertisers can take advantage of the users demographic information and target their ads appropriately.