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Fundraising, education and increasing awareness all rely on compelling storytelling. Charity videos should tell your unique story in a way that provokes action and inspires positive change. In a charity video there is the opportunity to emotively engage the viewer as well as presenting evidence and influencial information.

Charity videos may include : a charity profile video, video testimonials, expert interviews, case studies and an inspiring call to action.

How can I use use a charity video?

  • On your website
  • As part of a campaign microsite that provides supporting material
  • The video could be sent as part of an e-marketing campaign
  • Seeding the video in social network groups and related forums